BlueBay was founded to capitalise on strong secular growth trends in the European corporate and global emerging debt markets. Our strategic objective is to be a leading provider of debt products within these markets.
Our business strategy focuses on four key elements; diversified distribution, strong risk-adjusted investment performance, effective risk management and the recruitment and retention of highly-talented individuals. We combine the infrastructure of a mainstream asset manager with the investment focus of a boutique. This ensures our operational capacity keeps pace with asset growth. Our strong, absolute-return mindset runs throughout our product range. We also maintain a solid emphasis on capital preservation and ensure rigorous capacity management.
Our business drivers focus on four core elements
Distribution strength - Focus primarily on institutional clients
- Creation of strong relationships with investment consultants
- Development of different geographical areas
- Dedicated ongoing client relationship management
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Investment performance - Focus on investment returns across all product types
- Emphasis on capital preservation and rigorous strategy capacity management
- Full exploitation of available investment tools and techniques to generate excess returns in long-only funds as well as alternative funds
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Management of business risk - Rigorous management of investment risk
- Continual review and improvement of operational and business risk management
- Implementation of a robust infrastructure that supports the ongoing growth of the business
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Talented people - Recruitment of highly talented portfolio managers, sales and infrastructure professionals
- Competitive, compensation structures
- Creation of a collegiate, team-orientated working environment
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